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IN THIS ISSUE

MAIN FEATURE
Battling Arsenic : Bengal’s Water Crisis
An Interview with Steve Clarke

ALTERNATIVE MEDICINE
Ayurvedic Herb Gugul : The Anti-obesity Resin
By Dr. Kumar Pati

START-UP
Hotbiz.com : On Ramp to the World Wide Web
By Punam Nair

Publisher’s Note • Finance: Succession
Health: Yoga Breathing Techniques • Self Help: Successful Relationships
Culture: Raga Bilaskhani Todi • Bollywood
Telugu Film Review I: Oke Okkadu • Telugu Film Review II: Yuvaraju
Recipe: Vegetarian Kabab • Horoscope

Publisher's Note:

There is more to science and technology than computers and software, and this month’s main story especially focuses on this fact.

Siliconeer continues to salute and celebrate the success of South Asians in information technology. South Asians who serve this industry will always be a key theme of this magazine.

But Siliconeer is nothing if not eclectic, and we have always believed in looking beyond conventional wisdom. Since coverage of science has always been part of our mission, we decided to look beyond IT and ask: Where does technology cross paths with real-life needs in the old country?

There can be many answers to this question, but few are more poignant than the potable water crisis in the Bengal basin affecting large tracts in West Bengal and Bangladesh. Millions of Bengalis face a desperate predicament as their only accessible source of drinking water is poisoned by arsenic.

Yet the exciting news is that in the Bay Area, a hi-tech company has come up with a device that promised to solve this crisis, and it’s not just on the drawing board, either. The prototype is out, field testing has begun and the company is beginning to get ready for mass production.

In this issue we invited one of the founders of the company to explain not only how the device works, but also asked him to outline the tortuous path between technological conception and eventual acceptance. His detailed interview is not only a heartwarming story of the triumph of science in solving real-life challenges, but it also raises sobering questions about how science and its application remains vulnerable to extraneous social and political forces.

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Main Feature

Bengal’s Water Crisis
Battling Arsenic - An Interview with Steve Clarke

An environmental health disaster has unfolded in West Bengal and Bangladesh as tens of millions of Bengalis are drinking arsenic-contaminated ground water. In a candid interview, Steve Clarke, one of the founders of EDA – Berkeley-based Electrochemical Design Associates – tells the exciting tale of developing a solution.

Arsenic patients in Bangladesh and West Bengal. (Photos by Prof. Richard Wilson of Harvard University)

Q: Tell us a little bit about the device. Physically what does it look like, and how does it work?

A: Physically it just looks like a black box, a container with a media in it. The units that we are building for India are about 12 inches in diameter, like a cylinder, and about 2 feet tall. The water from the tube well goes into the top of that. And the clean water comes out, also at the top. It’s real time, it goes straight out again.

One of the distinguishing features about the technology is that it uses a ligand to recover the Arsenic3 and Arsenic5 from solutions.

Q: What is a ligand?

A: Taking arsenic out of water is very much like the proverbial needle in a haystack, where the hay is all of the other ions in solution and we are trying to find a needle in there somewhere.

A ligand is something that selects ions from solutions because of their shape, not because of their electrical charge. It works a little bit like the way somebody’s sense of taste or smell works. In the back of our tongue we have receptors that are a certain shape and only molecules with that shape will fit to them.

A ligand, because it is shape-selective, rejects everything that isn’t arsenic and only selects the arsenic.

In the Bengal basin we are going down from 200 parts per billion of arsenic down to 5 or 10 parts per billion. We are doing that in water that contains other things like chloride and carbonate at much, much higher concentrations, in some cases 10 or 100,000 times more concentrated, and the ability to select something from a solution based on its shape is an invaluable tool.

Now why that’s important is that it means that the device can be a lot smaller because it only has to be sized to the arsenic that we are trying to get out and not sized for the other things that would normally interfere with a medium. It also means that a device can be made with a very low pressure head. So you don’t lose a lot of pressure when water flows through it.

If you have to push your water through a large packed pad, there just isn’t enough pressure head at the pump to do that.

Q: What is Arsenic3 and Arsenic5?

A: Simply put, they are just different forms of arsenic in solution, but the important part is that Arsenic3 is very much more toxic than Arsenic5. Most currently available technologies for recovering arsenic from drinking water require all of the arsenic to be converted to Arsenic5 first and then recover as Arsenic5. Another part of our technology that makes it unusual is that it is fully regenerable. Which means that the media that we use can be regenerated over and over and over again.

Now there are some techniques for recovering Arsenic3 directly but they cause the arsenic to be precipitated in a form and then filtered. The media that is used to do that then cannot be regenerated. And that’s important because if you can reuse a media over and over and over again, it allows us to get the cost down to the end user.

Q: How is this device better than others?

A: There are really several aspects of it that are quite fundamentally different from the competing technologies. The first one is that the device is designed to take out not only Arsenic5 which most arsenic treatment systems will deal with, but it will also take out Arsenic3. That’s important, particularly in India, because the arsenic in its natural state in the drinking water is more predominantly Arsenic3 than it is Arsenic5.

Q: So how are you going about manufacturing this device?

A: We are doing this with an international company called Luxfer, which is headquartered in the United Kingdom. Luxfer has taken the rights to the technology and they are commercializing the drinking water application technology in India and the U.S. and other parts of the world. We are working with them to both transfer the technology to their organization and help them with some of the scale-up and engineering issues as we go into larger and larger scale operations.

Q: How has this technology been received in India?

A: So far it’s been very encouraging from both Bangladeshi and West Bengal regulators. We are about to ship a whole number of devices over to West Bengal and Bangladesh to run certification tests and we have had preliminary devices operating in the field since about February.

The regulators seem to be extremely enthusiastic about the device for a number of reasons. The first one is that we have a very small device that can next sit to a well head. Secondly, we’ve got a device that can be regenerated, and when we regenerate it we don’t create large volumes of secondary waste, because we are only taking the arsenic out of the water, and none of the other ions.

One of the problems that some of the competing technologies have had is that the processes themselves generate very large amounts of secondary waste.

What we are working to establish is a number of regional regeneration centers with a distribution network so that as the device gets spent that will be taken off and a new one fitted and the used up device will be sent back to a regional reprocessing center where the arsenic is recovered and turned into an insoluble stable form.

That means we can provide control and custody over the arsenic in its final form and that’s a much better thing to do than to allow generation of arsenic-laden sludge at the well head.

Q: How much does this thing cost?

A: We don’t have any official cost data so I can’t really say a lot. We won’t be quoted on price at the moment because it’s become a liar’s contest.

What we are telling people is that we think that we are going to be substantially lower cost. Not just lower cost, but lower cost on a life-cycle basis.

What we have been focusing on is putting in a credible infrastructure of regional centers that can manage the full life cycle of the arsenic that’s been recovered. We think we are substantially lower than any other competing system.

Q: Give us a sense of how this whole project evolved.

A: We started working on techniques to recover arsenic from drinking water in 1995. The big news at the moment is the U.S. EPA is proposing to tighten the American drinking water standard from its current 50 ppb (parts per billion) limit to 5 ppb, which is ten-fold reduction in the allowable arsenic, which will bring it in line with world standards. We knew a change was likely to happen. So we started looking at techniques back in 1994 and 1995. And we researched what are now the competing technologies, and started working in ligand chemistry and realized that for what we wanted to do, a ligand offered a lot more.

What became apparent was that the U.S. market was going to mature very slowly. So we moth-balled the technology and went on to deal with other things.

Then in late 1998, we became aware of the size of the problem in Bangladesh, first through the New Scientist magazine, and then contact with Professor Allan Smith of U.C. Berkeley.

We realized it was a huge problem. We took a decision in December 1988 to send one of our guys over to India who was from the region – Samaresh Mohanta — to give us a reality check. He went in early 1999 and he came back and said yes, the issue is very serious and it’s reaching crisis proportions out there.

At the same time we met up with Cal EPA expert Rashbehari Ghosh and he was telling us the situation was appalling in Bangladesh.

Sam came back and said, “Oh my God, it’s terrible. But here is the deal. We are gonna have to build and install 2 million devices.” He also told us what the competing devices would do.

We realized that what we developed for the U.S. market were systems that would work at 2 or 3 million gallons a day, whereas what we needed for the Indian market was 2 million one-gallon-a-minute units.

At the same time I realized we needed to have an engineering and or financial backing to really make sense of it.

I tried real hard to generate some enthusiasm from the Bengali community that resides in the Silicon Valley. The other angle was to go to water engineering companies in the U.S.

To be absolutely frank, I found that the Bengali community in Silicon Valley couldn’t care less. I got the same from the venture capital banks. As far as everybody was concerned, if you didn’t have Java in it, and the company wasn’t called something dot-com, they didn’t care.

That really got me angry, the fact that technology had been rendered down to something that was a small subset of a small subset of a particular branch of technology.

For trade partners, we started talking to Luxfer Group. They had the capability to engineer the ligand at mass production, and we needed somebody who could make it by the ton. We talked to a number of water engineering companies, one of which was Bechtel.

Bechtel showed some interest in the technology, but what we were told later was they were scared that it would actually compete with their own versions of the technology.

Q: So it’s never as simple as having a technology that works and putting it to use.

A: It’s never as simple as that. In fact, the biggest problem we had was we had a technology that was too good. You know, if you go to any water works, what you will find is large holes in the ground and lots of concrete and lots of filtration systems. We come along and say you don’t need any of that, here is a fully engineered and packaged transportable system that’s tenths to hundredths of a size of that and it will treat 2 million gallons a day. Well, we were not at all popular.

EDA has got 18 or 19 different technologies that it is working on, all of which are in our minds as valuable as this one. But we were looking at photographs and video that Samaresh brought back and we saw the CBS 60 Minutes program, saying, “Christ this is so bad that we cannot afford to sit around, coming up with the ultimate strategy organizing the best financing package and making the most money for EDA.” Because people are dying here. And to a certain extent we put EDA’s commercial interest in this in the back burner and said, “Look, Luxfer have got the legs to do this, they might not have the financial muscle as a Bechtel, but they’ve got more heart and they have got more imagination.”

So we went with them and we structured a deal in November last year. We have been operating a joint team of Luxfer and EDA engineers since November.

Q: Where do things stand now?

A: We are building and shipping systems. They are prototype-level systems at the moment. We have got two fully operating test facilities, one In Flemington, N.J., which is where Luxfer operates, and one here in our offices in EDA in Berkeley. What Luxfer built was a test rig that can feed an equivalent water to a hand pump which has a multi controller on it, so we can absolutely simulate what’s going on in India in Flemington.

We took the view to actually be quite low-key in the field, until we got a lot of operating hours under our belt and then go forward rapidly with the certification testing and immediately go to a hundred devices and a thousand devices and a hundred thousand devices.

The group of EDA and Luxfer has been joined by Warwick University in the U.K. Warwick University specializes in high volume production and production automation. They are headed by Professor Kumar Bhattacharya out of Bangladesh. They are working flat out on the challenges of how we are going to make a million of these a year.

Q: This is not just about science and business, though, is it? There is a human angle to this.

A: Totally. I went to school in Huddersfield, England, which was about 30 percent Bangladeshi and Indian. I know what these guys go through.

There are plenty of opportunities for EDA to make a killing on technology. This isn’t one. This is something that has to be done because it’s the right thing to do.

For more information on the arsenic crisis in the Bengal basin, readers can visit the following websites:

The West Bengal and Bangladesh Arsenic Crisis Information Center at http://bicn.com/acic

Harvard University’s Arsenic Project run by Prof. Richard Wilson at
http://phys4.harvard.edu/~wilson/arsenic_project_main.html

Electrochemical Design Associates was founded with “a very passionate belief that technology is more than computers” by Steve Clarke, Robert Clarke and Darron Brackenbury. It started as a home office-based business doing high-end technology consulting specifically in electrochemistry, ligand science and material science. It does its own R&D and spreads its prototyping facility over a portfolio of technologies.

– Steve Clarke has a BS in mechanical engineering,
an MBA and a PhD in computer science. After
stints in Rolls Royce Aerospace and British Telecom,
he helped found Electrochemical Design Associates in Berkeley, Calif.

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FINANCE:

Succession:
Passing on the Baton - By Ashok Gupta

All too often successful small business owners are too focused on the present to spare a thought for estate planning. Yet this carries the danger of being caught unaware when sudden tragedy strikes. Besides, early planning also ensures a smooth and fruitful transition, as Ashok Gupta explains.

Succession is the key to estate planning for your family business. It’s widely estimated that only three out of 10 family-owned businesses survive past one generation. Perhaps that’s because many small business owners are so focused on making their operations successful today that they hardly have time to think about the tomorrows that lay ahead.

In the long term, that’s a mistake. Applying estate planning and succession planning disciplines to your business can help assure a good return for all the blood, sweat and dollars you’ve invested in it.

To begin, you need only ask yourself some basic questions:

• Who will run the business after you’re no longer involved?
  
  
• How will you access its value to fund your retirement or maximize the estate you pass on to your heirs?
  

The complexity of the answers is up to you, and your family, associates and advisors.

Succession for Success

Succession planning is much more than picking someone to take your place the day you decide to retire. Ideally, it should be a process carefully orchestrated over many years to groom a leader to be as successful as you’ve been.

If you put it on the back burner until you’re ready to step down, you’re gambling. Gambling that you won’t die or be incapacitated prematurely. Gambling that successors will be as capable and willing to run your business as you are. Gambling that you or your heirs will be able to sell your share of the business at a favorable price, even though you’ve tipped your hand that you want out.

In a sense, any procrastination about succession planning is making a decision – the decision that, if something suddenly happens to you, your business will still be viable after your estate has gone through probate. Is that a decision you’d be totally comfortable with today?

For a family business owner, a well-developed succession plan can act like a “business will,” ensuring an orderly transfer of ownership and management responsibility and reducing the chances of family conflict.

Time can be an ally, if you get started early enough. You might have the luxury of considering a number of candidates who can learn the business and demonstrate the skills to make you comfortable with your choice. Don’t take for granted that your children are as committed to the business as you are. Be certain that they or other designated successors have the true inclination to continue the business successfully.

Think about hiring a professional consultant to help you evaluate potential candidates in the succession pipeline. An objective opinion may help balance the emotions that often can factor into the decision. In addition, a consultant can help develop financial models that project cash flow, tax savings, ownership values and the impact on all parties to the succession plan.

Your business may qualify for favorable estate tax treatment. Under the Taxpayer Relief Act of 1997 and the Internal Revenue Service Restructuring and Reform Bill of 1998, there is an exclusion allowance of up to $675,000 for qualified family-owned businesses. The exclusion plus the exemption equivalent unified credit amount for the year of death can’t exceed $1.3 million. There are a number of requirements to use this election, one of which is that the decedent or a member of the decedent’s family must have been active in the business for a sufficient time.

Maximum Value

No matter who your successor is, you’ll want to make sure that you or your heirs receive maximum value for your ownership interest when you retire or in the event of your death or disability. A well-structured buy-sell agreement is an excellent first step toward that end.

The buy-sell agreement should spell out:

• How the business will be valued for purposes of a buyout
  
• The terms of the buyout
  
• Where the proceeds for the buyout will come from
  
• How incapacity is defined

Generally, there are many tax and estate conservation advantages to funding the buyout through life and disability income insurance policies on the owners. The implications of assigning the ownership and benefits of such policies can be quite complex, particularly for businesses with multiple owners, and should be discussed with qualified professionals. Don’t confuse the purpose of “buyout” coverage with the “key-person” insurance demanded by lenders; the latter most likely will not be enough to buy out the deceased owner’s share.

Review the buy-sell, life insurance and succession plan periodically to make sure that conditions and values are on track with what has been anticipated.

Even if you have no interest in succession planning and simply want to “cash in” for the best price before heading off to a blissful retirement, it still makes sense to use a certain amount of foresight and circumspection in arranging a sale.

Openly advertising your business for sale might alienate your existing clientele and ultimately reduce its value. Instead, you might hire a broker who has had experience selling businesses similar to yours. If you want to try it on your own, speak to other business owners – both buyers and sellers – to gain the benefits of what they’ve learned in the sales process.

- Ashok Gupta is a financial planner.
He is based in San Jose, Calif.

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After 2,500 years of successful use, this herb from north-central India is making its way into the arsenal of alternative practitioners. Modern medicine now recognizes that Ayurvedic physicians of the past had accurately characterized many health abnormalities in ancient texts such as the Charak Samhita. At that time, the gugul tree (Commiphora mukul) was scraped to yield gummy resins called “gugul.” These resins were then traditionally used for a variety of imbalances such as intestinal inflammation, diarrhea, urinary disorders and more specifically rheumatism and obesity.

Indians and Europeans are still using gugul for many of the same conditions for which it was prescribed in the past, as a 1987 issue of Science Age noted. The high-quality standardized gugul extracts of today make it a viable alternative in the treatment of cholesterol abnormalities and obesity.

Before you make any changes to your diet, however, you must confer with your physician, to avoid any unforeseen unpleasant side effects.

Gel for Your Joints

The active components of gugul are the sterols E- and Z-gugulsterone. These compounds have been studied for a variety of metabolic effects, but gugulsterones have been noted for their anti- inflammatory effect. In Jammu, the Regional Research Laboratories investigated gugul for its effect on rheumatic diseases and found it to be free of any “adverse and undesirable side-effects.”

Another nutrient used by many individuals seeking relief from inflamed joints is glucosamine sulfate, which is extremely popular with people coping with joint disorders and is one of the treatments of choice for many naturopathic doctors treating arthritic patients. Glucosamine sulfate is recognized in Europe as a chondroprotective agent, which is a substance that increases chondrocyte anabolic activity.

Although people report excellent results in the long run from glucosamines, they exert no anti-inflammatory activity.

Consequently, those individuals needing a little bit more than glucosamines to ward off joint problems, would do well to complement their regimen with gugul. Based on the observations of many herbologists, gugul may prove to be an excellent anti-inflammatory complement to glucosamine.

Gugul and Triglycerides

Because of a study in Drugs of Today, cholesterol researchers have shown interest in gugul. In that study, 79 percent of 245 patients who had high cholesterol were in for a real gugul treat: A 27 percent drop in cholesterol and 22 percent drop in triglyceride.

And for you skeptics out there, this test was done on humans during a six-week period; these results are not a “mice-to-men” extrapolation. As you may have heard about other Ayurvedic herbs used in alternative medicine, gugul also has a varying array of potential effects.

Gugul and Lipoproteins

These days we have a dietary school of thought committed to sharply reducing fats in our diet. As a nation, we have gotten so fat (33 percent of our population is obese), that is obvious that we must cut down our fat intake. Unfortunately, the American Heart Association and many other health practitioners are missing a key item; that lowered fat intake can result in declines in HDL (good, cholesterol-reducer) as well as LDL and Very Low Density Lipoproteins. Also, as a result of drastic decrease intake of fat, there could be less absorption of lipid-soluble vitamins , such as beta-carotene, retinol (vitamin A), tocopherol (vitamin E), and vitamins D and K.

The Indian Journal of Medicine reported some amazing results in a 16-week trial analyzing the effects of gugul and HDL. Let me summarize the results so you don’t have to run down to UCSF to pull the article: HDL levels (“good” cholesterol) increased by 35 percent.

Gugul and Obesity

Ayurvedic practitioners also used gugul for weight-loss. It was thought then that the herb acted as a metabolic tonic, but its mechanism of action was unknown. It is now known through research that gugul has an effect on the thyroid gland. In short, gugul raised the levels of circulating thyroid hormones, which may account for its ability to regulate obesity and cholesterol levels.

So it can be seen that gugul has interesting potential and it is time that we re-examined this wonder of the past.

It is one of the greater ironies of the contemporary world that Indians are reluctant to respect the ancient wisdom that informed its bygone era, while the West is beginning to show an increasing interest in older, Eastern schools of health care.

The most important need today is not an uncritical admiration of all things past, but to keep an open mind and critically examine ancient methods to see if there is any knowledge that can be of contemporary use. Chances are, there is.

Further information on Kumar Pati’s alternative health products is available at www.bestnutrition.com.

- Dr. Kumar Pati, trained both in Western medicine as well as
Ayurvedic medicine, is the former publisher of Health World magazine.
He owns Best Nutrition Products, a nutrition company.

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HEALTH:

Yoga Techniques:
Breathing for Life

Breathing is one of the most basic, constant, and sub-conscious human activities. One scarcely pays any attention to it as many other pressing issues prey on the mind. Yoga expert Vasanthi Bhat, however, says a little extra attention to this most mundane of activities can improve the quality of life.

Yoga, with its numerous benefits, is being recognized by a large number of people every day around the world, but one of its most beneficial aspects is often overlooked.

That, of course, is breathing. Breathing is something all people do, but breathing consciously is quite another matter.

Though we normally breathe without paying attention to our breaths as involuntary systems do the job, it is important to know that when we are under stress the breathing channels and other parts of the body associated with breathing get stiff with tension as mind and body work together. This physical fatigue further affects our thinking as the system is starved of oxygen.

Practicing Pranayama is a very valuable technique that leads to a better and healthier lifestyle. Prana means life-force, yama means control. The technique teaches how to breathe consciously. When we breathe consciously we are able to absorb more oxygen. Along with the oxygen, we are able to preserve a great amount of life-force (prana) in the system. We are also able to release tension and free radicals. Inability to release built-up tension and free radicals causes mental fatigue, nervousness, anxiety, anger and imbalance in the nervous system.

There are several breathing techniques that can be utilized to relax one’s body and mind. These include simple breathing, alternate nostril breathing and complete breathing.

Simple Breathing

Simple breathing is a great technique to start out with because it is the basis of all the other breathing techniques. You can practice this breathing while sitting, relaxing, walking, driving and performing daily duties as this is focusing on your natural breath. This will prevent you from getting exhausted at the end of the day due to the constant storage of energy-prana throughout the day.

While practicing natural breathing try to pull your stomach in while breathing out. When you are breathing in, raise your stomach slightly and breathe upward while expanding your chest. When you are exhaling, remember to pull your stomach in because exhalation is the most important part of complete breathing.

Observe how smoothly the breathing flows because this increased awareness purifies all the breathing channels and, allows you to breathe correctly.

Alternate Nostril Breathing



Alternate nostril breathing is another technique that has a variety of advantages. Some practice it to attain tranquillity, and to have a balanced energy and peace of mind. Others practice it to ease their difficulty in breathing or to clear the blockage in their nostrils if they have sinus problems.

While sitting down and closing your eyes, put your first two fingers in between your eyebrows and close your right nostril with your thumb, inhale with your left nostril and close it with the ring finger. Opening your right nostril, breathe out gently, then breathe in through the same nostril and close it. Open your left nostril, breathing out, and continue to follow this alternating pattern. After practicing a couple of rounds of this, your breathing will naturally get deeper and smoother.

When to Practice

- Vasanthi Bhat is a Bay Area-based yoga instructor

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START-UP:

Hotbiz.com:
On Ramp to the World Wide Web – By Punam Nair

The information superhighway is changing the way business is conducted, and even small businesses are beginning to realize it. Yet many don’t have the time or resources to master the skills needed to set up shop online. Start-up company Hotbiz.com provides the knowhow on a sliding scale, beginning with free templates, thus helping small businesses get on the e-business bazaar, reports Punam Nair.

Shawn Bates is anything but your Silicon Valley IT professional. The 32-year old Sacramento resident has a three-year old business servicing swimming pools.

But he realized the information superhighway was too important to ignore.

“I did not want to miss out on the wave of excitement of the Internet,” he said.

So he decided to take his business online, and hit his first speed bump.

Setting up a web page, was not a skill that one is born with, he ruefully discovered. “First I tried a couple of different software, like I tried Microsoft Frontpage,” he recalled. “But I ended up spending so much time trying to learn the software that I didn’t want to get into it.”

Then he found Hotbiz.com, a Silicon Valley start-up company that provides precisely the service that web novice entrepreneurs like Bates needs.

“It was online and it was easy,” he said. “I got up my store up and running.”

What started almost in jest last year now accounts for a third of his business. He still remembered his disbelief after getting his first online order after setting up his web site with the help of Hotbiz.com.

“At first I was skeptical,” he said. “I thought it can’t be this easy. After I got my first order I was, like, this is too easy.”

Bates is not the only happy customer for Hotbiz.com. Krissa Fernandez is another one.

“I had no idea having a web site could increase my business so much,” says Fernandez, owner of EatAlmonds.com, a site that sells farm grown almonds.

Bates and Fernandez are two of nearly 10,000 customers set up by Hotbiz.com, a San Jose, Calif.-based company that helps small businesses set up their own web sites.

Fernandez says she got the web site after a friend told her about the Internet tools Hotbiz.com had to offer. “With the help of Hotbiz.com, I was able to set up a free web site and secure online ordering, “says Fernandez. “The response was great and I was able to save time and money.”

Hotbiz.com is one-stop shop for small businesses trying to get into e-business. The company provides the key tools for people who want to set up shop over the Internet.

These tools include E-Commerce, which allows customers to purchase goods using credit cards; Intranet, which allows businesses to communicate with their own employees using an in-house calendar system and Internet which allows clients and customers to do business on the world wide web.

“Many small businesses want to get online but find it too expensive to set up shop on the net,” says Parul Chheda, co-founder and CEO of Hotbiz.com. “That’s where we come in, we help these businesses by offering them tools to set up a free web site, enabling them to do business online,” says Chheda.

For example, Chheda says a layman can set up a web site through Hotbiz.com, in a day, using premade Hotbiz.com templates. Templates are prototypes of a design made to fit a certain pattern. With the help of these templates, clients can set up their web sites by fitting their business model into these templates.

On the other hand, for custom-made sites, clients would have to pay Hotbiz.com to develop a site they require.

“Hotbiz.com is different because we give applications to small businesses giving them the opportunity to be creative with their business web sites,” says Chheda.

In a nutshell Hotbiz.com is like a service station providing online services, for small businesses that are just beginning to develop their own online services. They also offer website development, email, online management services, virtual bulletin boards, chat rooms and more.

“We provide everything for a company going online. That way businesses don’t have to go to other sites to get all the different services like e-commerce or intranet,” says Dennis Empey, VP of marketing and sales at Hotbiz.com. “Everything they need is offered on our web site,”

“The best part is our clients don’t have to be Internet savvy to get a site of their own using Hotbiz.com tools,” Empey adds.

Hotbiz.com’s easy-to-use applications also include web hosting plus e-commerce, intranet and Internet tools with 24-hour customer-service support.

Right now Hotbiz.com boasts of increasing revenues of about 15 percent to 20 percent per month, according to Empey.

So they are unfazed by the rollercoaster ride in the stockmarket of dot-com forms that have many hi-tech executives reeling. The future goal of Hotbiz.com is to build the company into the largest Internet tool provider.

“We don’t own the customer,” says Empey. “We want the customer to be the end-user,” says Empey.

“Our goal is to build a self sustaining amount of opportunities and there are several right now,” says Chheda. “There’s always a chance of going IPO too,” concludes Chheda.

Hotbiz.com was founded in March 1998 by Parul Chheda, her husband Mahendra Chheda, a former Intel engineer and R. Paul Gupta, founder and former CEO of Quality Semiconductor, which was acquired by Integrated Device Technology for $35 million.

The company has 45 employees, 20 people at their San Jose facility and 25 people in their web development and hosting facility in India.

The company has already raised $2.5 million in capital to begin aggressive marketing as well as develop new services.

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