Discovering India: India Tourism at Travel Expo
Visitors were not only interested in India as a travel destination but were also curious to know about various other aspects of the country such as cuisine, dances, spirituality and lifestyle at the Los Angeles Times Travel Expo. A Siliconeer report.
(Above): Uttank Joshi, assistant director and Annabella Arya, director of India Tourism Los Angeles office, at the LA Times Travel Expo, showcasing the India booth.
India Tourism Los Angeles participated in the Los Angeles Times Travel Expo held at Los Angeles Convention Center from Jan. 27-29, 2012. Five tour operators, A Touch of Class Tours, SITA World Tours, LA Express Travel, A Classic Tour Collection and, WoW Collection were at hand, selling tours to India at the India Tourism booth.
The India booth was branded with the Incredible India logo and pictures of various tourism products of India were showcased. The first day of the show was a trade and media day. Meetings were held with the tour operators, travel agents and the media representatives to discuss various opportunities available to promote India as a high-end and vibrant tourist destination. Over 2,700 travel professionals, participants and media gathered.
The show was open to the public on the second and third days, receiving an unprecedented response.
(Above): Annabella Arya, director of India Tourism, Los Angeles office talks to media at the India Tourism booth.
The India booth was a center of attraction and received overwhelming response. People were greatly interested in visiting India and gathered information from the India Tourism Information Counter, says a press release from the India Tourism office.
Tour Operators present at the India booth provided support and proposed a variety of itineraries and packages to India.
The India booth was represented by Annabella Arya and Uttank Joshi, director and assistant director at the India Tourism Office in Los Angeles. Promila Sawhney, secretary and Jayshree Shah, publicity officer of India Tourism LA, were also present.
Post show discussions with the partners also revealed that there was an increased interest about India and possibility of fruitful leads was generated from the show. On the India Tourism tables, visitors were not only interested in India as a travel destination but were also curious to know about various other aspects of the country such as cuisine, dances, spirituality and lifestyle. In addition to the queries about the set tours of Rajasthan and Kerala, interest about other tourist places of the country was also noticed.
The figures released by the show management suggest that the three-day event attracted more than 24,300 attendees – the largest in the 14-year history of the Los Angeles Times Travel Show.