!-- Start Alexa Certify Javascript --> !-- Start Alexa Certify Javascript --> !-- Start Alexa Certify Javascript --> COVER STORY: Work From Home: Wins India, Inc. Vote | SILICONEER | APRIL 2013

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COVER STORY:
Work From Home: Wins India, Inc. Vote

The yeas and nays over ‘Work from Home’ have a clear parallel drawn when it comes to advantages and disadvantages of the practice. Work from Home can only be successful when the professional strictly adheres to the critical, vital ingredients of discipline, obtains proper training, and has a home-office environment geared towards building concentration, and adopts clear work-time and home-time divisions, writes Priyanka Bhardwaj.


(Above): An Indian woman working from home.

When Marissa Mayer, newly deputed Chief Executive Officer of Internet giant Yahoo! voted for a stop on the ‘work-from-home’ (WFH) norm for her firm’s employees it elicited varied reactions from across all sectors the world over.

Mayer’s justification, “WFH is an option mostly preferred by women who need to juggle between home and work. But it shouldn’t be a norm and should be allowed in special circumstances,” sought to establish that a collaborative culture bred through face-to-face interactions with coworkers results in more productivity.

However, in India, firms are increasingly offering WFH or loosely put ‘work-from-anyplace-other-than-office’ option to enable employees achieve greater work-life balance.

The opening of Indian markets led to a proliferation of new age employment avenues related to privacy control and data security, tutorials, content supply, telemarketing, insurance, research, accounts, art, fashion, graphic design, ecommerce, transcription, consulting, and communication, apart from a plethora of BPO and IT services that depend on a set of deliverables and need a cursory supervision.

Such avenues facilitated the trend of telecommuting and what was initiated by global major, IBM about ten years back was enthusiastically picked up by one and all including American Express, GE, Wipro, Infosys, TCS and Dell, etc.



(Above): The Indian workforce is happy to leave the office building behind as they head towards the new option of Work from Home.

The enthusiasm of the firms lay in the fact that the concept contributed to a general reduction in office and travel expenditure, higher efficiency and productivity, retention of invaluable talent due to lesser layoffs, shortening of timelines of projects, lower medical leaves, besides other advantages.

“It’s not always all about office and the firm. Telecommuting contributes to saving the environment from carbon emissions by cutting down fossil fuels burnt for commuting and running office infrastructure,” points out environment expert, Parikshit Srivastava.

The trend has been ensured a good longevity with the rapid spread of telecommunication services like the Internet, wireless broadband services, laptops and smartphones in nooks and crannies of the land.

And the telecommuting arrangement worked wonders especially for the female employee segment that was otherwise relegated to sectors like education or hotel industry.

They could now join work activities that were previously out of their bounds due to a combination of hurdles: lack of office infrastructure, poor transport, humongous traffic snarls along with the burden of handling house work and raising small children with little or no help from husbands reared in patriarchal social systems.

The option of an increasing employee freedom has only encouraged the likes of Monica Varshney to not give up on their dreams of an IT career as she took the marital plunge last month with an army officer whose work entails transfers every few years and will now need to shift from Gurgaon to Meerut.



(Above): Work from Home can only be successful when the professional strictly adheres to the critical — vital ingredients of discipline, obtains proper training, and has a home-office environment geared towards building concentration, and adopts clear work-time and home-time divisions.

Similarly, Aruna Sharma another Gurgaon based IT consultant logs in work hours even while she is on the third month of her maternity leave.

Content supplier, Yatin Gupta however delineates that WFH can only be successful when the professional strictly adheres to the critical, vital ingredients of discipline, obtains proper training, and has a home-office environment geared towards building concentration and adopts clear work-time and home-time divisions.

An apparel designer, Pankaj Tripathi who has his office cum factory in New Delhi’s fashion hub, Shahpur Jat, emphasizes that that flexibility of working and communicating with clients and customers from any part of India or abroad has been a boon to both genders and in his case it allows him to also manage his personal commitments along with his participation in national and international shows.

Employees, cutting across most sectors, show their thumbs up for a setup at home that would allow them to punch in some WFH hours during holidays or weekends.

Only unofficial estimates are available on the percentage of telecommuting professionals among the entire workforce in the country and they peg it to a mere 5%.

Even this small section appears to be largely a floating population, as going to office is generally accepted as the first choice among employees, says Sana Kaur, a Gurgaon-based human resource consultant.

Saundarya Rajesh, founder of Avtar Career Creators, concedes, “Flexibility is oxygen for career women but then one only chooses it out of compulsion.”



(Above): An Indian woman working from home.

Yet we do come across those who have found the concept tough to implement, reporting an acute sense of isolation and alienation on being cut off from office colleagues and lower levels of creativity due to physical hindrances in free flow of interactions and feedback.

Therefore, Gupta advises that telecommuting should not be considered all fun and an occasional office visit must be interspersed in the WFH routine to enhance communication with other employees, win credit and serious appraisal from bosses, access office equipment, and gain temporary shift in focus by being relieved from responsibility of home/children/pets-care that inevitably clutter up a person’s mind while managing from home.

Industry experts conclude that for more inclusiveness, especially when individual focus may be a key determinant to execute a piece of work, it is not a bad idea to allow the worker to toil away from an office but then the application of this concept should be considered on a case-by-case basis.


Priyanka Bhardwaj is a reporter with Siliconeer. She is based in New Delhi.

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Click here to read the Current Issue in PDF Format

COVER STORY
Work From Home:
Wins India, Inc. Vote

Work from Home can only be successful when the professional adopts clear work-time and home-time divisions, writes Priyanka Bhardwaj.


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