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:: SILICONEER SPECIAL SECTIONS FOR 2007 ::
 VIEW A SAMPLE FROM FEBRUARY 2007 ISSUE [PDF 3.8 MB]
ABOUT SILICONEER | ADDITIONAL DATA | READERSHIP DEMOGRAPHICS | PUBLICATION DETAILS | COMMON FAQs
TO ADVERTISE CONTACT:
PREM DUTT: PREM.DUTT@SILICONEER.COM | (916) 743-8316
SEEMA GUPTA: SEEMA@SILICONEER.COM | (408) 745-9663
Siliconeer continues to evolve and grow as a magazine, devising new and innovative ways to serve our continuously growing readership.
This year, we are delighted to announce three issues with special sections focusing exclusively on issues of particular interest to our readers.
These special sections are expected to generate keen reader interest. Siliconeer has devised a special marketing and promotion package to let our vast print and online readership know of the forthcoming special sections, including a print and online campaign.
In each issue that carries a special section, the special section will be prominently announced on the cover and contents page.
Limited premium advertising slots are available for these segments. Interest is apt to be keen, so we encourage you to book early to avail yourself of premium slots and avoid disappointment.
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SPECIAL SECTION | WORLD CUP CRICKET |
FEBRUARY (Click to view sample) & MARCH 2007
Given tremendous reader interest, Siliconeer is in the final stages of its plan to publish a multiple-page special section on the upcoming World Cup Cricket to be hosted March-April 2007. The section, to be published in its February and March issues, will include match schedule, information and commentary. The special section will be prominently announced on the issue’s cover and content page. A few premium advertising slots are still available with the special world cup segment.
There is tremendous interest in California about the upcoming World Cup Cricket in the West Indies among South Asians, which is particularly passionate about cricket. Both the Northern California Cricket Association and the Southern California Cricket Association have busy league schedules played predominantly by South Asian players.
The special section will be of special interest to cricket publisher/ memorabilia marketers, travel agents, live cricket telecast vendors, and the Caribbean tourism industry. General advertisers may also consider these slots because of high readership interest.
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SPECIAL SECTION | REAL ESTATE | APRIL 2007
Owning a home is part of the American dream. But how do you go about it? This special segment will include articles on how best to protect and improve credit rating, with tips on how to avoid pitfalls and how best to plan towards home ownership.
How safe is the real estate market? The California real estate market is red hot, but there are talks of a nationwide correction. Siliconeer will carry advice from experts on how to navigate through what could be a turbulent real estate market.
India's real estate market is seeing a quantum boom, and developers are looking at NRIs as a possible market. Siliconeer will take a close look at the issue.
This section should be of particular interest to real estate developers, builders, realtors, lenders, banks and financing institutions, providing them access to a savvy, educated and affluent readership.
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SPECIAL SECTION | INDIA/PAKISTAN INDEPENDENCE DAY |AUGUST 2007
Siliconeer has taken pride in celebrating the spirit of camaraderie and kinship among the enlightened members of both the Indian and Pakistani communities here in California who are committed to friendship and greater understanding between immigrants from various South Asian countries.
This is something of which the South Asian community can justifiably take pride, and Siliconeer will present a special segment in August to mark the independence of both India and Pakistan with specially commissioned articles.
This section should be of particular interest to all Indian and Pakistani businesses, as well as mainstream corporate businesses who want to reach these communities.
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SPECIAL SECTION | DIWALI | OCTOBER 2007
Diwali or the festival of lights is the premier festival of Hindus all over the world. Siliconeer will mark the event with a series of specially commissioned articles marking the significance of the festival as well as looking at the various ways in which Indians celebrate the festival.
This section should be of particular interest to all businesses who will get a unique opportunity to reach a readership at a time of great joy and festive mood.
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DO YOU HAVE AN IDEA FOR A SPECIAL ISSUE?
If you feel there is an issue that should be highlighted to our readership, do get in touch with us. Our marketing department will be happy to help you plan a campaign and work with our editorial department to explore the possibility of addressing the issue of your choice.
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ABOUT SILICONEER:
 Headquartered in Sacramento, Calif., Siliconeer, the only full color glossy monthly magazine of its kind, is now in its eighth year in print and also available online. Like most ethnic publications, Siliconeer is distributed free of charge through over 300 South Asian outlets such as major stores, restaurants, temples, community centers and mailed to South Asian businesses throughout U.S.
Almost unique among South Asian publications, Siliconeer gives prominent coverage to communities other than the Indian community, including the Pakistani and Bangladeshi communities.
Our online edition attracts visitors from all over U.S. with an archive of about 95 months worth of content. Readers visit us for looking up what’s current as well as archival stories.
Siliconeer is part of the New America Media (www.newamericamedia.org). New America Media is the country’s first and largest national collaboration of ethnic news organizations. Founded by the nonprofit Pacific News Service in 1996, NAM is headquartered in California, where ethnic media are the primary source of news and information for over half of the state’s new ethnic majority.
Siliconeer is also the only magazine that has all print advertisers and the print edition available online as well at no extra cost to the advertiser, as we believe these innovations help provide our readers and advertisers with a much wider reach.
Siliconeer has participated in marketing campaigns for a host of corporate and local clients namely American Airlines, Thai Airways, Eva Air, DirecTV, DiamlerChrysler (Mercedes Benz), Dish Network, Citibank, Wells Fargo Bank, Bank of America, MetLife, Prudential, Nationwide, Allstate, Principal Financial, Tech Credit Union and County of Santa Clara.
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ADDITIONAL DATA:
- Established: February 2000
- READERSHIP:
Print: 28,000 (x3 per household on an average) | Online: 250,000 per month (Click to see Server stats)
- SPACE RESERVATION DEADLINE:
25th. of every month for the following month’s issue
- MATERIALS DEADLINE:
28th. every month for the following month’s issue
- SPECIAL PAGES AVAILABLE:
FRONT COVER INSIDE (LEFT AND RIGHT)
Please confirm at least 14 days prior to scheduled release for final availability
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READERSHIP DEMOGRAPHICS:
- GENDER PERCENTAGE OF READERSHIP:
Female: 52% | Male: 48%
- READERSHIP AGE PROFILE:
Median Age: 34 years
24 years and younger 5.2%
25-34 years 30.9%
35-44 years 31.4%
45-54 years 23.0%
55 years and older 9.4%
- READERSHIP OCCUPATION PROFILE:
Professional 85.8%
Blue Collar 11.0%
Other 3.2%
- READERSHIP HOUSEHOLD INCOME PROFILE:
Median Income: $80,000
$100K+ 40%
$75K+ 55%
$50K+ 80%
$35K+ 100%
$25K+ 100%
Home Mortgage 57.6%
Home Equity Loans 57.6%
- READERSHIP EDUCATION PROFILE:
College Graduate 90%
Some College 10%
High School Graduate 100%
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PUBLICATION DETAILS:
- PUBLICATION DATE:
8th of every month
- PUBLICATION TYPE:
Monthly Full Color Glossy Magazine
- PUBLICATION DISTRIBUTION:
- PRINT:Siliconeer is distributed free of charge through over 300 South Asian outlets such as major stores, restaurants, temples, community centers and mailed to South Asian businesses throughout U.S.
- ONLINE: emailed to e-subscribers (2000+) in California and elsewhere worldwide.
Online pageviews: 250,000 per month.
- POPULATION OF SOUTH ASIANS (INDIAN | PAKISTANI | BANGALDESHI | SRI LANKAN | NEPALESE)
According to the 2000 U.S. Census, California has the highest number of South Asians in U.S. These include people from India, Pakistan, Bangladesh, Sri Lanka and Nepal. The largest among the SOUTH ASIAN ETHNICITIES is INDIAN and it is also the most affluent and educated. Our estimate of the number of Indians in California alone runs to over 100,000 families to be conservative.
Siliconeer can help clients in many different ways in addition to print and online advertising:
- Email campaigns: We can offer exclusive email campaigns for our email subscribers
- Events: Provide timely information and suggestion on participation in major SF BAY AREA and SACRAMENTO AREA South Asian Community events such as Independence Day, Diwali (Festival of Lights), Holi (Festival of Colors). Each of these events attract thousands of visitors from all South Asian ethnicities.
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Common FAQs:
- List any other publications that you are often compared with. Please explain what differentiates your publication from those titles and why you feel it is a must-buy for our client:
- Ethnic South Asian publications in California can be broadly divided into two groups: Weekly newspapers and monthly/ quarterly periodicals.
- The leading newspapers include India-West, India-Post, India Journal (Los Angeles).
The leading periodicals include India Currents (monthly), Little India. Other publications such as Indian Life&Style and Silicon India have minimal visibility and reach.
- Siliconeer is unique in the following ways:
- It is the only glossy full color monthly magazine for South Asians in the West Coast. California alone has over 300,000 South Asians, with a vibrant strong and influential presence in the Silicon Valley, which is the heart of our magazine’s targeted audience.
- In format, content and design, the magazine stands out head and shoulders over all other publications. In the West Coast, our magazine enjoys particular popularity over Little India because of our focus in developing and offering exclusive local content.
- High-quality production values mean we cater to only a limited number of premium advertisers, giving our advertisers much greater visibility.
- Special issues with exclusive editorial content target festivals and the diverse South Asian community (Diwali, Independence Day of India and Pakistan) that offer unique exposure to advertisers.
- A large number of our Silicon Valley readers have contacts worldwide, who also read our online version. This readership would be an attractive advertising target for attracting tourists.
- Detail any special issues and positioning available 2007-2008.
- We plan three special supplements for 2007 with exclusive editorial content.
- A special Real Estate supplement, part of our April issue, will work with both leading developers in India as well real estate experts to produce exclusive editorial content on both the volatile real estate market in California as well as investment/ property owning possibilities in India, where huge construction firms have ushered in an era of state-of-the-art development.
- The Independence Day supplement, part of our August issue, will mark the Independence Days of India and Pakistan with special articles. We are the only major Asian publication to honor the Pakistani American community. This is part of Siliconeer’s exclusive vision to promote more understanding and kinship within the various South Asian communities.
- The Diwali supplement, part of our October issue, will celebrate the biggest festival of the Indian American community with special content.
- Please note that plans are subject to change. Additional supplements may be planned depending on future events. Please let us know if you want to be informed in advance.
- Please detail the geographic breakdown by state of your publication’s circulation.
- Siliconeer is distributed in over 300 outlets and community centers in the West Coast with special focus in the Silicon Valley, Los Angeles and Sacramento.
- Please list the ethnic groups reached by your publication and roughly what % of the circulation each represents if more than one.
- Our publication, being free of charge, reaches 100 percent of the South Asian population in the West Coast either by print or via online. The South Asian population includes people of Indian, Pakistani, Bangladeshi, Nepali and Sri Lankan origin.
- We are looking to go beyond just ad pages next year and we would like to get your ideas on added value opportunities and sponsorships that may be available to our clients. This can include events, online opportunities, email/direct mail lists, bonus pages, etc.
- This is something that we would like to correspond with you in further detail. Here are a few preliminary ideas:
- Advertorial/ sponsored sections: Siliconeer would be happy to work with you in publishing editorial pieces regarding travel/ business/ event opportunities. We would consider preparing editorial content with your assistance.
- In addition, we have special platinum sponsor/ grand sponsor/ additional sponsor spots (as opposed to regular premium pages) in our supplement section. For an additional surcharge, this will get you exclusive visibility and a editorial mention in our list of special sponsors.
- Email campaigns: We can offer exclusive email campaigns for our email subscribers
- Events: Provide timely information and suggestion on participation in major SF BAY AREA and SACRAMENTO AREA South Asian Community events such as Independence Day, Diwali (Festival of Lights), Holi (Festival of Colors). Each of these events attract thousands of visitors from all South Asian ethnicities.
If you have any ideas, do feel free to share them with us. Our editorial/ advertising department will be happy to explore ideas and work with you on this.
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