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Regal Couture: Urban Princess

Fashion designer Anita Dongre recently showcased her “Urban Princess” collection at the Lakme Fashion Week Winter-Festive 2012 in India. A Siliconeer report.

Congress Party general secretary Rahul Gandhi
(Above): The show highlighted an elegant blend of rich colors and traditional Indian fabrics.

It was an evening of mesmerizing outfits, jewelry and the glitterati from Mumbai where fashion designer Anita Dongre presented her latest collection, Urban Princess.

Spotted on the front row of a packed show were Shabana Azmi, Prachi Desai, Gul Panag, Vidya Malavade, Raell Padamsee, Dipannita Sharma, Onir, Ambika Suri, Reshma Shetty, Sangeeta Bijlani, Devita Saraf, Namrata Baruah Shroff, Ali and Yasmin Morani amongst others.

This collection, with its global appeal, promises to transport you to a world of sophistication, tradition and femininity.

Starring vivacious colored ensembles blending Indian fabrics and contemporary silhouettes, Anita Dongre paid tribute to Indian weaves with royal twist on the runway. Celebrating the work of skilled Indian craftsmen with a touch of modernity, the regal collection was showcased.

Congress Party general secretary Rahul Gandhi
(Above): Gul Panag with Anita Dongre (r).

Anita also gave a sneak peek of her upcoming jewelry line — Anita Dongre Pink City.

The official footwear partner Catwalk complimented the looks on the ramp.

“This season, my main source of inspiration was the idea of a modern-day princess. She is beautiful, confident, elegant and most of all, feminine, the epitome of a true Anita Dongre woman. This collection is for the global woman with an Indian heart thus, emphasis is given to fashion, wear-ability and use of traditional Indian fabrics,” said Anita.

The “Urban Princess” collection will also soon be showcased on international catwalks, with a few additions to the existing pieces.

Congress Party general secretary Rahul Gandhi
(Above): Models display the work of Anita Dongre at the Lakme Fashion Week held last month.

In this show, Anita Dongre showcased pieces from her Grassroot line, a lifestyle label that spins together stylish and ethical fashion. An eco-friendly salute to traditional textile practices and technics, Grassroot encourages eco-elegance, through a return to basics. Reflecting her passion for Indian handloom, Anita Dongre’s collection brings together hand-woven textiles from Benares, Ikat from Andhra Pradesh and vegetable block prints from Bhuj on mashru silk and raw silk. Bringing a contemporary stamp to the look, the luscious fabrics were combined with clean silhouettes such as cigarette pants, jackets, dresses and blouses, making them wearable wherever one travels.

The collection’s color palette exudes royalty as it includes shades like emerald greens, reds and royal blues combined with the classic browns and blacks, perfect for the Indian women looking for a balance between their love for western wear and their ethnic sensibilities. 

Congress Party general secretary Rahul Gandhi
(Above): Shabana Azmi seen at the event.

Anita Dongre has made waves in India for the last 20 years — establishing a fashion empire with three signature labels — TIMELESS, iinterpret, and Grassroot along with two labels readily available high street brands — Global Desi and AND.

Today, Anita’s pieces can be seen in over 140 retail points with 40 exclusive stores throughout India.

Congress Party general secretary Rahul Gandhi
(Above): Anita Dongre with Preeti Desai.

Making her debut in America, Anita has teamed up with CareForTheCause.org and Harmony Through Education, an organization that supports special needs children in Dharamsala, a town in the Northern part of India, to showcase her very first fashion show in California this month.

Additionally, Anita will be supporting Fashion’s Night Out for an exclusive first-ever sale in conjunction with Couture Rani.com, an online luxury fashion e-retailer for Indian designer wear.


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