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A General Interest Monthly Magazine for South Asians in the U.S.

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BUSINESS | News in Brief:

ALLIANCE GROUP: Trailblazer | HALDIRAM’S: From Bikaner to a Worldwide Clientele | Bennett, Coleman: Acquires Stake | ANOKHA: Skin Care


The El Dorado Park community being developed by Alliance in Bangalore

Bangalore-based Alliance Group was the first company to have projects worth Rs. 18 billion under its belt in just one year; the first to have an ISO 9001 certification since its inception and the first to offer ‘‘Villas with a Warranty” in its maiden project 10 Downing, a 150-villa project in the Bangalore’s IT Corridor of Whitfield, which, again, was sold out in record time.

Today the group has projects worth over Rs 50 billion in hand and a significant presence in Bangalore. Chennai, Hyderabad, Mysore and Coimbatore.

In August this year, Alliance launched El Dorado Park, Bangalore’s biggest and finest integrated township spread over 275 acres next to the Electronic City, off Hosur Road. Signing up Anil Kumble, India’s Test Captain as the group’s brand ambassador, Alliance made this ambitious and lifestyle real estate project’s launch a mega splash in India’s IT Capital.

Designed by U.S.-based HOK and Bangalore’s leading architectural firm Zachariah Consultants, El Dorado Park comprises  1,100 luxury villas, 200 row-houses and 500 luxury apartments, all with a warranty, a fully equipped 150-room 5-star hotel, a mall with a 4-screen multiplex and an 18-hole executive golf course. 

The project is located in the vicinity of some of the best known companies like Infosys, Wipro and Biocon off Hosur Road, near Electronic City. The luxury villas will be built on plots ranging between 2400 sq ft and 15,000 sq ft , costing between Rs. 15 million and Rs 70 million, and will offer a perfect blend of aesthetics with functionality amid a serene and scenic locale. Air conditioners in living, dining, family and all bedrooms, remote controlled garage door, imported modular kitchen, imported marble flooring in all rooms, solar water heaters and a Tata sky dish are the luxury add-ons. The Rs. 25 billion project is expected to get completed in 30 months. 


From Bikaner to a Worldwide Clientele: Haldiram's

What began as a tiny dream in Bikaner is today one of the most savored brands across India and the world. Way back in 1982, Haldiram’s set up its first shop in Delhi and there was no looking back as crowds trickled in to taste its range of savory and sweet offerings. Word of mouth came in handy and in a decade’s time, it Haldiram’s was going places. Today Haldiram’s is fast growing to be a worldwide phenomenon. U.S. was the first market Haldiram’s started exporting to, thanks to the large Indian population out there. Starting with 15 products today Haldiram’s exports more than 50 different products across the globe. As a million-dollar brand, Haldiram’s products are a familiar sight on shelves across the U.S., U.K. and the Middle East

Flooding the shelves of major supermarkets like Tesco, Sommerfield, Sipneys and Carrefore in Europe, Haldiram’s line-up of traditional Indian savories and sweets to chips, cookies, nuts and sherbets are fast capturing the imagination of the people the world over. With more penetration planned into East Europe, North Africa and various other countries, India’s favorite is on its way in becoming a worldwide favorite. 

With exports scaling millions and a sustainable growth rate of 35 percent planned over the years, Haldiram’s has invested considerably in advanced processing and packaging, enabling it to marry tradition with technology.

The group plans to leverage its equity in the domestic and international markets in order to become a food corporation with branded products and fast food retail chains. The group’s ethos may date back to vintage India, but with its professional outlook, it represents the progressive face of Indian economy. 


Bennett, Coleman: Acquires Stake

Bennett, Coleman & Co Ltd., the publishers of Times of India and The Economic Times, has an acquired 26 percent stake in Manhattan Communications (India) Pvt Ltd.

Manhattan Communications specializes in full service marketing solutions, which include advertising, communication, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.

Adris Chakraborty, chairman, Manhattan Communications, said, "We are extremely excited to tie up with BCCL as we feel that this tie-up offers us a significant resource which we can use to serve our clients and partners and help them compete in the global market. Clients expect us to get them to leadership positions in their respective categories. We feel, with BCCL, we can deliver better on this goal."

Manhattan Communications is an integrated affiliate of MediaMorphosis Inc, a full service marketing agency located in the U.S. It specializes in targeting ethnic markets, specifically the growing South Asian diaspora in North America, the U.K. and Europe.

The company has access to an extensive pool of global resources and partners to effectively deliver its services. Its full service affiliates include leading ethnic marketing agencies Here&Now365 communications in the UK and MediaMorphosis Inc in North America.


Anokha: Skin Care

Ancient Indian texts refer to many intricate beauty traditions that have been used as part of a daily regimen for thousands of years on the Indian subcontinent. Anokha Skin Care is a new line of skin care products that combines this wisdom with current medical knowledge to meet the everyday needs and indulgences of today’s woman, says a press release.

Launching with seven products dedicated to natural skin care of the face, this unique line has been developed and formulated by Nina S. Naidu, M.D., a board-certified plastic surgeon practicing in New York City. In the course of her numerous interactions with her patients, she recognized the need for a skin care solution that is modern and effective, without additives or harsh chemicals which can damage sensitive skin.

Inspired by her South Asian heritage, Dr. Naidu founded Anokha Skin Care, bringing together exotic and therapeutic ingredients such as jasmine oil, rosewater, neem, and sandalwood. Some of the active ingredients, such as turmeric and neem, have been demonstrated to be highly effective antiseptic agents in modern scientific studies.

Others, such as jasmine oil and rosewater, were selected based upon their anecdotal use over the course of thousands of years. All products are free of parabens and sulfates.

Dr. Naidu has used her medical experience to create luxurious and efficacious products through unique combinations.



Click here to read in the CURRENT ISSUE in PDF format

Hollywood Desi:
Ashok Amritraj

Ashok Amritraj is ready to break new ground with a rare mainstream Hollywood film set to have significant Indian characters. Ras H. Siddiqui recently talked with him.

A Time for Change:
The Case for Obama

Sen. Barack Obama’s ability to unite Republicans and Democrats to achieve a common goal is what inspires him to engage in politics, writes Niki Shah.

Understanding Conflict:
Final Solutions

Harish Sunderam Agastya is directing Naatak’s upcoming play Final Solutions on the Hindu-Muslim conflict, writes Aditi Kothiyal.

DIWALI Gifts & Shopping

IIFA Awards 2008
A Siliconeer Exclusive Photo Essay

EDITORIAL: An Indian in Hollywood
SUBCONTINENT: Fighting Terrorism
FESTIVAL: Diwali Gift Suggestions
COMMUNITY: A Doctor’s Passage
AUTO REVIEW: 2008 Nissan Rogue SL
PERFORMANCE: King of Kathak
RECIPE: Balushahi
FILM REVIEW: A Wednesday!
TAMIL CINEMA: Raman Thediya Seeethai
SOCIAL WORK: Maitri Fundraiser
TRAVEL: Gold Rush Relics
BUSINESS: News Briefs
COMMUNITY: News in Briefs
ART: Body Contours

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